Jonathan
Schotte
Marketing & AI Leader • Founder • Builder
Building at the intersection of AI, data science, and business growth.
Turning AI, data, and emerging technology into measurable business outcomes.
Mequon, Wisconsin
Where AI meets business growth
I'm a builder, founder, and marketing technology leader who operates at the intersection of artificial intelligence, data science, and business strategy. At Bader Rutter, one of the nation's leading full-service agencies, I oversee all data, analytics, AI integration, and MarTech infrastructure, managing a team of eight and currently operating at the Executive Director level.
I've been deep in AI and machine learning since the technology started reshaping our industry, building LLM-powered tools, deploying predictive models, and designing the systems that turn emerging technology into real business outcomes. My conviction is simple: data alone doesn't drive decisions. Narratives do. I build the AI-driven frameworks, models, and platforms that transform complexity into the clear stories C-suites need to act.
Beyond the agency, I'm a two-time founder: CEO of Cancer Curova and co-founder of Sheboygan Watersports. I also teach as an adjunct professor of computer science, shaping the next generation of engineers. I believe the best leaders don't just advise on innovation. They build it.
A career built on building what's next
From early machine learning adoption to founding AI-driven companies, every role has deepened my ability to turn emerging technology into real business outcomes.
Associate Director of Marketing Effectiveness
Bader Rutter · Milwaukee, WI
Leading agency-wide analytics, AI, and MarTech strategy across $50M+ in annual media spend. Managing a cross-functional team of 8 while operating at the Executive Director level, driving AI/ML adoption across the agency and building the systems that connect data science to business growth.
Founder & CEO
Cancer Curova · Remote
Founded Cancer Curova, an AI-powered platform that rebuilt the cancer clinical trials database from the ground up and pairs it with proprietary matching software to connect patients to the right trials. Our enrollment team then guides patients through the process of getting into a trial.
Adjunct Professor of Computer Science
Concordia University Wisconsin · Mequon, WI
Teaching graduate-level courses on software engineering, data science, AI, and machine learning with industry-driven applications. Bridging the gap between academic theory and the real-world AI/ML landscape.
Co-Founder & CEO
Sheboygan Watersports · Sheboygan, WI
Founded and scaled a seasonal boat rental business from zero, building every operational system, brand identity, and growth engine from the ground up. Proving that data-driven thinking applies well beyond the boardroom.
Data Engineer & Ecommerce Analyst
Your Super, Inc · Venice, CA
Built and maintained data infrastructure and ETL pipelines across global eCommerce platforms. Managed analytics for a fast-growing DTC health brand across US and EU markets.
Data Analyst
BVK · Glendale, WI
Designed and deployed dashboards, ML-driven regression models, and predictive analytics for 20+ clients across digital and traditional media. Early adopter of machine learning techniques for marketing applications.
M.S. Computer Science
Concordia University Wisconsin · 2019
B.A. Mathematics w/ Physical Science
Concordia University Wisconsin · 2017
6 Factors • 12 Drivers • 36 Items
Mental Equity™
The Growth System That Makes Brands the Reflex Choice
Mental Equity™ is a proprietary growth system I co-built from the ground up at Bader Rutter. A new way to build and measure the kind of brand preference that makes choice feel easy. As one of the original builders, I architected the data science, AI modeling, and analytics infrastructure from day one.
The system's core innovation is the Reflex Index: a research-based, psychometrically validated score combining 6 factors and 12 drivers. Tested with 750 B2B and 400 B2C marketing decision makers, it demonstrates strong statistical correlation with outcomes like Likelihood to Choose, Word of Mouth, and Brand Advocacy.
My Role: Original Builder
Co-built Mental Equity™ from inception. Architected the data science pipeline, psychometric validation framework, and AI-driven analytics infrastructure underlying the Reflex Index. Designed the modeling system that connects brand measurement to business outcomes, and built the Growth Conditions diagnostic now used by executive teams.
Other Notable Work
Cancer Curova
Founded an AI-powered platform that rebuilds and maintains a comprehensive cancer clinical trials database, paired with proprietary matching software that connects patients to the right trials. Our enrollment team then guides them through the process.
Multi-Touch Attribution Platform
Designed and deployed MTA and MMM frameworks powered by machine learning across multiple B2B clients, delivering 15%+ improvement in media ROI through AI-optimized spend allocation.
LLM & AI Integration at Scale
Pioneered the adoption of LLMs and generative AI across agency workflows, from automated insight generation to AI-assisted creative development and client reporting systems.
Unified KPI Framework
Built a standardized AI-enhanced measurement system adopted across 50+ business segments, aligning media performance, financial reporting, and strategic KPIs into a single source of truth.
Sheboygan Watersports Platform
Founded and built the entire digital booking system, brand identity, and data-driven operations infrastructure for a seasonal boat rental venture, driving 140%+ YoY growth.
Custom AI Workflows & Agent Systems
Designed and deployed customized AI workflows and intelligent agents to handle inbound customer calls and support inquiries, dramatically improving operational efficiency and response quality across the business.
The toolkit behind the impact
From LLMs and machine learning to executive strategy, these are the skills that let me move seamlessly between building AI systems and the boardroom.
AI & Machine Learning
Analytics & Data Science
Marketing & Strategy
Technology & Engineering
Infrastructure & Tools
Leadership & Communication
Industry Experience
Shaping the next generation of technologists
As an Adjunct Professor of Computer Science at Concordia University Wisconsin, I bring the real world into the classroom. My graduate-level courses in software engineering, data science, and machine learning are designed around the problems I solve every day. Not just theory, but the applications that matter to actual businesses.
I believe the best technologists understand both the code and the context. My teaching integrates professional use cases, industry datasets, and the kind of cross-functional thinking that separates a good analyst from a great one.
Concordia University Wisconsin
Adjunct Professor of Computer Science
2023 - Present
Industry-driven applications with real-world datasets and professional use cases
The best technologists understand both the code and the business context it serves
Building companies from scratch
I don't just advise on growth. I build it. From AI-powered healthtech to waterfront recreation, each venture sharpens the instincts I bring to everything I do.
Cancer Curova
Founder & CEO · 2024 - Present
An AI-powered platform that rebuilt the cancer clinical trials database from the ground up. Our proprietary matching software connects patients to the right trials, then our enrollment team guides them through the process of getting in. Using ML and NLP to make one of the most complex healthcare decisions faster and more accessible.
Sheboygan Watersports
Co-Founder & CEO · 2021 - Present
Founded and scaled a pontoon rental business on Lake Michigan from scratch, building the brand, digital booking infrastructure, go-to-market strategy, and operational systems from the ground up. The same data-driven mindset that powers enterprise analytics drove 140%+ YoY revenue growth.
“Running a business sharpens every leadership instinct. It's one thing to advise clients on growth strategy. It's another to stake your own capital on it. That perspective makes me a better strategist, a more empathetic partner, and a leader who understands what's really at stake.”
Let's build something together
Whether you're looking for analytics leadership, strategic partnership, or a conversation about where data meets business growth, I'd love to connect.
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